CEW Beauty Industry Jobs

Assistant Manager Marketing

New York, New York, United States
7 days ago


Please apply on LinkedIn https://www.linkedin.com/jobs/view/2872394742

Assistant Brand Manager


Our Prestige Team is looking for their partner to support the growth of our strong brands.

The ideal Assistant Brand Manager is passionate about the beauty industry, energetic, resourceful and a great team player.

Overall the ABM will have a hand in developing and executing annual marketing plans for the US business, and will be a strong partner to cross-functional teams to manage business needs.

This role will give the opportunity to learn long-term brand building, while delivering on short-term business drivers on two beauty categories, color and fragrance. It will allow this person to deepen their expertise for the North America - US Market and with major retailers.



 In This Role You Will…

 Conduct Market Analysis and tactical marketing research for the color category


  • Analyze the prestige color market and make strategic recommendation for your brands
  • Understand consumer needs for prestige colors


Create a 360 marketing plan for Prestige color projects

  • Create and maintain 360 marketing plan for prestige color catalog
  • Create launch calendar
  • Recommend promotional plan including GWP, gift sets and cross-selling strategy
  • Work cross-functionally to create retail visibility strategy
  • Create all sampling strategy and awareness driving initiative
  • Work with our media and influence team to support the communication strategy for our new initiatives
  • Identify white space opportunities within the US color market


  • Create tailored retailer presentations with meaningful marketing strategies for each account
  • Ensure timely execution of all new launches SKUs and selling tools
  • Measure KPIs of each launch to cascade back to global and optimize future programs


 Support the execution of Carolina Herrera Fragrance strategy


  • Manage the promotional calendar and 360 marketing activation
    • Manage seasonal gift sets
    • Create and execute marketing in-store and e-retail strategy including sampling and promo


  • Ownership of all local marketing assets for timely and successful delivery of all promotional activities
  • Seasonal comp planning for photo shoots, retailer needs and presentations
  • Cross-functional departments relationships, including the global teams and operations for flawless and timely communication
  • Local promotional assets development, including local coding and operation briefing


Ideal candidate will demonstrate these qualifications…


  • 3-4 years of marketing experience for color cosmetics, ideally in the prestige category
  • Bachelor’s degree or equivalent
  • Excellent in both Strategic Thinking and Execution
  • Strong attention to detail and accuracy
  • Result driven with an inspiring can-do attitude and a team player spirit
  • Proactivity and start-up mindset: ability to move, propose new ideas and take initiative
  • Strong analytical skills with a high level of creativity
  • Ability to prioritize and manage multiple projects and brands simultaneously in a fast-paced environment
  • Strong relationship building and management skills


  • Achievement Orientation
  • Dealing with Complexity and Ambiguity
  • Forward Thinking
  • Communication Skills
  • Brand growth
  • Problem Solving
  • Strategic
  • Perseverance
  • Management by Objectives
  • Relationship Builder
  • Customer focused
  • Innovative
  • Ideals and Principles
  • Proactive

Specific Knowledge required:

  • Data visualization tools
  • Business economics
  • Marketing in Color Cosmetics
  • Data Analysis
  • Project Management qualification an advantage
  • Prestige exposure desirable but not mandatory

Job Information

  • Job ID: 60941331
  • Location:
    New York, New York, United States
  • Position Title: Assistant Manager Marketing
  • Company Name: Puig
  • Job Function: Marketing
  • Organization Type: Other
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: None
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