CEW Beauty Industry Jobs

Assistant Manager Marketing

Puig
New York, New York, United States
7 days ago

Description

Please apply on LinkedIn https://www.linkedin.com/jobs/view/2872394742

Assistant Brand Manager

Mission:

Our Prestige Team is looking for their partner to support the growth of our strong brands.

The ideal Assistant Brand Manager is passionate about the beauty industry, energetic, resourceful and a great team player.

Overall the ABM will have a hand in developing and executing annual marketing plans for the US business, and will be a strong partner to cross-functional teams to manage business needs.

This role will give the opportunity to learn long-term brand building, while delivering on short-term business drivers on two beauty categories, color and fragrance. It will allow this person to deepen their expertise for the North America - US Market and with major retailers.

 

Responsibilities:

 In This Role You Will…

 Conduct Market Analysis and tactical marketing research for the color category

 

  • Analyze the prestige color market and make strategic recommendation for your brands
  • Understand consumer needs for prestige colors

 

Create a 360 marketing plan for Prestige color projects

  • Create and maintain 360 marketing plan for prestige color catalog
  • Create launch calendar
  • Recommend promotional plan including GWP, gift sets and cross-selling strategy
  • Work cross-functionally to create retail visibility strategy
  • Create all sampling strategy and awareness driving initiative
  • Work with our media and influence team to support the communication strategy for our new initiatives
  • Identify white space opportunities within the US color market

 

  • Create tailored retailer presentations with meaningful marketing strategies for each account
  • Ensure timely execution of all new launches SKUs and selling tools
  • Measure KPIs of each launch to cascade back to global and optimize future programs

 

 Support the execution of Carolina Herrera Fragrance strategy

 

  • Manage the promotional calendar and 360 marketing activation
    • Manage seasonal gift sets
    • Create and execute marketing in-store and e-retail strategy including sampling and promo

 

  • Ownership of all local marketing assets for timely and successful delivery of all promotional activities
  • Seasonal comp planning for photo shoots, retailer needs and presentations
  • Cross-functional departments relationships, including the global teams and operations for flawless and timely communication
  • Local promotional assets development, including local coding and operation briefing


Requirements

Ideal candidate will demonstrate these qualifications…

  

  • 3-4 years of marketing experience for color cosmetics, ideally in the prestige category
  • Bachelor’s degree or equivalent
  • Excellent in both Strategic Thinking and Execution
  • Strong attention to detail and accuracy
  • Result driven with an inspiring can-do attitude and a team player spirit
  • Proactivity and start-up mindset: ability to move, propose new ideas and take initiative
  • Strong analytical skills with a high level of creativity
  • Ability to prioritize and manage multiple projects and brands simultaneously in a fast-paced environment
  • Strong relationship building and management skills

 Competencies:

  • Achievement Orientation
  • Dealing with Complexity and Ambiguity
  • Forward Thinking
  • Communication Skills
  • Brand growth
  • Problem Solving
  • Strategic
  • Perseverance
  • Management by Objectives
  • Relationship Builder
  • Customer focused
  • Innovative
  • Ideals and Principles
  • Proactive

Specific Knowledge required:

  • Data visualization tools
  • Business economics
  • Marketing in Color Cosmetics
  • Data Analysis
  • Project Management qualification an advantage
  • Prestige exposure desirable but not mandatory

Job Information

  • Job ID: 60941331
  • Location:
    New York, New York, United States
  • Position Title: Assistant Manager Marketing
  • Company Name: Puig
  • Job Function: Marketing
  • Organization Type: Other
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: None
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