Company Profile

Company Overview

GURWITCH WAS CO-FOUNDED BY JANET GURWITCH AND GARY KUSIN IN 1995. THE COMPANY PRODUCES, MANAGES, AND MARKETS LAURA MERCIER COSMETICS, A GLOBAL BRAND OF PRESTIGE COSMETICS, SKINCARE, AND BODY & BATH PRODUCTS. GURWITCH AND KUSIN JOINED FORCES WITH FAMED MAKEUP ARTIST LAURA MERCIER IN 1996, AFTER REALIZING THE IMMENENT PARADIGM SHIFT IN THE BEAUTY INDUSTRY, PROPELLING NICHE LINES TO THE FOREFRONT OF THE COSMETICS BUSINESS. THE COMBINATION OF GURWITCH'S BUSINESS SAVVY AND FORESIGHT, KUSIN'S STRENGTH IN OPERATIONS AND DISTRIBUTION, COUPLED WITH MERCIER'S TALENT HAS PROVIDED A SOLID BASIS FOR A STRONG, GROWING BUSINESS BASED ON TECHNIQUE AND A HIGH-QUALITY PRODUCT. GURWITCH ACQUIRED RÉVIVE SKINCARE, A PREMIUM SKINCARE LINE, AND RELATED ASSETS ON MAY 1, 2008. THE ORIGINAL RÉVIVE SKINCARE BOUTIQUE IN LOUISVILLE, KY STILL OPERATES FROM THE FORMER HQ SITE OF BAYS-BROWN LABORATORIES AND IS KNOWN AS BAYS BOUTIQUE. LAURA MERCIER COSMETICS AND AND RÉVIVE SKINCARE ARE AVAILABLE IN OVER 800 HIGH-END STORES ACROSS 27 COUNTRIES.