Company Profile
Preen.Me
Company Overview
Preen.Me is a high growth, venture backed internet startup based in Israel. The company aims to transform what is currently an inefficient $60billion US beauty market to a modern marketplace. Utilizing social graphs and crowdsourcing, Preen.Me will provide personalized product recommendations based on preferences of women with a similar profile, thereby giving women objective, actionable tools to buy beauty better.
In the current stage of its lifecycle, Preen.Me is highly focused on user engagement, with the company’s Facebook community, Beauty Addicts, counting over 480,000 members and interaction rates 5-10 times those of international brands. Today, Preen.Me has one of the most active and engaged beauty communities in the world. Utilizing this engagement, Preen.Me will evolve into a platform that will give users everything necessary to make a confident purchase, while creating the fun and exciting experience that buying beauty should be.