Company Profile

Company Overview

Sultra represents the New Cult of Beauty, offering heat-styling tool collections featuring the most advanced technology available. In collaboration with leading beauty retailers and professional stylists, Sultra was developed in early 2009 with a collection of sophisticated blow dryers, irons and products specifically designed to work with the hair, not against it. From custom temperatures for individual hair types to tools that mend damaged hair and defend healthy hair as you style, Sultra heat-styling tools have the quality you need for the styles you crave.

Sultra Full-Size Blow Dryers feature exclusive Ionic and Ceramic Infrared Generators, which work together to dry hair rapidly, restore moisture and seal the cuticle for shinier smoother results. Sultra Styling Irons and Bombshell Rod Curling Irons feature Japanese Kyocera® Ceramic Heater Technology – perfect for color-treated, dry or damaged hair – and the fastest heat up and recovery available.

Since its inception, women around the globe have grown to depend on Sultra’s quality, technology and fashion insight to create sexy, fun, trendy, edgy and sultry looks, while mending and defending hair against heat damage.