Company Profile
Susan Rafaj Marketing Services Inc
Company Overview
SUSAN M RAFAJ MARKETING SERVICES is a full-service agency dedicated to meeting the broad-spectrum needs of clients. SMR combines the personalized service of a mid-sized shop with the creative
expertise of a large agency. Creative development, marketing, advertising and operational aspects are handled
by the two partners: Mitchell Bierman and John Collier. A staff of account supervisors, graphic designers,
and copywriters complete the team.
Our agency handles all aspects of creative marketing, from business planning to concept direction, package design to retail environments, point-of-sale to training materials, advertising creative to media placement, including:
• Branding and Identity Development
• Package Design
• Communications Materials, Concept Design, Copy and Production Execution
• Advertising Creative, Photography, Production
• Retail Environments, Retail Sell-In Presentations
• Point-of-Sale and Merchandising Materials
• Sales Training, Sales Meetings, Selling Manuals, Sales-Building Programs
• New Product Development from Creative Concept to Production Execution
• Componentry Sourcing
Company History
For the past 30 years we have worked with many Fortune 500 companies and top 100 brands in the U.S. and abroad.
COSMETICS
Borghese Cosmetics
P&G Prestige Brands – Dunhill, Mont Blanc, Anna Sui, Ellen Tracy
Laura Geller Makeup
AmorePacific
Escada Beauté
APPAREL
Hanesbrands Inc.
Including: Hanes • Champion • Ralph Lauren • C9 • DKI/Donna Karan Hosiery
Intimates: Bali • Barely There • Wonderbra • Hanes • Playtex • Maidenform
PRESTIGE GOODS
TAG Heuer Watches
Baume & Mercier Watches
RETAIL
Mid Tier/Department Stores (JCPenney/Kohls/Sears/Macy’s/Bloomingdale’s)
Mass Channel (Walmart/Target/KMart)
Clubs (Costco/BJ’s/SamsClub)
Sephora
HSN/QVC
Sporting Goods - The Sports Authority, Modells, Dicks Sporting Goods
Notable Products / Brands
Bali, Maidenform, Hanes, Playtex, Champion Apparel, Ralph Lauren, DKNY,
Notable Accomplishments / Recognition
We have been in business for over 30 years servicing the needs of the HBA and Intimates apparel and Sport apparel business in all aspects of design and production.
In the past we have been responsible for launching many fragrance and cosmetic brands and today we are responsible for some of the largest intimate apparel businesses in the US for packaging and in store promotion