Company Profile
The Benchmarking Company
Company Overview
The Benchmarking Company (TBC) is a beauty research and brand strategy firm. Serving clients at every stage in their development—from start-up to global beauty powerhouse—we offer concept-to-launch consultative services to get any business where it needs to go. Our strategists and designers create, revitalize and harmonize beauty brands, monitoring and tracking mass-market, luxury, professional and active product categories and channels. We conduct over 100 focus groups, talk with more than 50,000 women, and develop hundreds of brand strategies annually. As publisher of the Pink Reports™ we keep our finger on the pulse of the industry and offer unparalleled views of the consumer beauty buying experience.
We Know Beauty. We Know Research. We Know Branding.