Company Profile

Company Overview

The NPD Group, founded in 1967, is the leading global provider of consumer and retail market research information for a wide range of industries. We provide critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.

Through our consumer panel, retail sales tracking services, special reports, and custom research, we help our clients understand and profit from consumer and retail trends. Our data tells them who is buying, what, where, and why at the international, national, and store levels.

NPD market research products and services are available for the following industry sectors: Automotive, Beauty, Commercial Technology, Consumer Technology, Entertainment, Fashion, Food & Beverage, Foodservice, Home, Office Supplies, Software, Sports, Toys, and Wireless.